Coleen gives Victoria a run for her money in the fashion stakes

With Victoria Beckham living the American dream, the competition to fill her Christian Louboutin shoes as Britain's first lady of football seems to be a one-horse race. Coleen McLoughlin marked herself out as the frontrunner with a polished appearance at a fashion show in London.

All eyes were on Wayne Rooney's fiancée as she sashayed into the Vinyl Factory to launch the new collection of George at Asda. Taking notes from the front row as the range was unveiled, Coleen positively shimmered in a black and gold mini dress, teamed with flatteringly stacked heels. Echoing chameleon-like Posh, Coleen had also changed her 'do for the occasion, with her some of her long tresses woven into elegant braids on top.

And as the outfit she was wearing comes from the retailer's own autumn/winter 2007/8 line, the 21-year-old fashionista's admirers will find it easy to copy her style. "It's nice for the public to see someone in the public eye wearing clothes that most of them can afford," explained Coleen.

Being a diehard WAG she couldn't leave home without at least one bit of expensive bling, though. On her finger was the ten-carat diamond ring Wayne bought his pretty fiancée to mark her coming of age after she'd spotted Victoria wearing a similar piece of jewellery. And, the price tag for the Chopard sparkler? A mere £200,000.