Marks & Spencer's new lingerie range takes a brisk walk through London

It is definitely a way to get heads turning, and the model certainly doesn't seem to mind, but I don't know how keen I'd be on strutting through the streets of London in just my skivvies.

Nevertheless, the marketing gurus at Marks & Spencer thought it was a grand idea to help launch their latest lingerie collections today.

Pretty knickers from the store's Ceriso brand were modelled early this morning by brave model Kristina. Designs including a spot set with pink bows and a striped nautical set were on display at M&S's Marble Arch store.

If you have time on your lunch break today pop down and check them out. I already have my eye on the nautical set, and let's face it M&S knickers really are the best.

[Source andImages: Getty]

Kelly Brook launches her lingerie range for New Look

Ladies of Britain: do you want to recreate Kelly Brook's Strictly Come Dancing Paso Doble routine at home? Or to put it another way: does your husband or boyfriend want you to? Yes? Well, now you can! Or at least: you can recreate the fishnets part.

Yes, the lovely Kelly has launched her underwear range for New Look - and she was showing it off (as it were) at their flagship store on Oxford Street yesterday. Or, rather: three models were. Although it could have been two models and one mannequin - I don't know about you, but that leggy one on the end looks rather unreal, doesn't she? But I digress...

As you can see from the models' outfits, Kelly's fashion line includes black satin basques, red satin bras, fishnet tights - and my favourite, a rather lovely gingham bra and pants set seen here with very cool over-the-knee socks. Sadly there are no matador capes in the range, but you can't have everything.

All in all, the look is slightly burlesque, slightly saucy - and very Kelly. But would you wear it? Vote in our poll!

Get yourself some Victoria's Secret eco-undies

Would you prefer to wear eco-lingerie or don't you care what it's made of as long as it's sexy?

Well, Victoria's Secret have launched a small collection of lingerie and lounge wear targeting the younger market that is also eco-friendly. Their key items will include: fleece tees, tanks, and accessories made from organic cottons. These garments will only make up a small portion of Victoria's Secret 'Pink' range but further plans are in the pipeworks to find other ways to make consumers aware about ethical clothing.

I think this a great idea. Now all you need is a boyfriend to flaunt your sexy eco- undies in front of, a little extra cash and a little concern for the environment, simple... sort of! [Stephanie Aston]

For more fantastic eco-fashion make sure to check out Hippyshopper!

Ann Summers' new lingerie line is sweet and sexy all at once

While Ann Summers is often more reputed for it's naughty toys than anything else, they do sometimes come up trumps with sexy and affordable lingerie choices. Their new collections certainly contain some things that are best left to more daring women than I, but there's also a few gems that all of us can feel irresistible in.

The Intrigue collection (pictured left) is a gorgeous set with basic shapes spiced up with lace and a striking midnight blue colour. Something a little more adventurous than the standard black. Secondly the Valentina teal chemise (far right) is a surprising turn of sexiness not overdone, with the classic silk and lace combination turning out yet another winner.

By far my favourite of the new ranges is the Chiffon, here pictured in mint green. This cami and knicker set is girly and frilly, without compromising on a hint of sexiness. Who'd have thought I'd say that about something from Ann Summers?

Product Details:
Intrigue Bra, £25, and Short, £14
Valentina Teal Chemise, £35
Chiffon Mint Cami, £12, and briefs, £6

Stella McCartney turns her skills to lingerie

She is the woman of the moment right now with her limited edition Glastonbury t-shirts and getting her Adidas range ready for her London Fashion week debut. Nevertheless, Stella McCartney is also in the midst of creating her very first lingerie collection - hurrah!

"This is a natural progression for me," McCartney told WWD. "Lingerie is an obsession of mine. I have been inspired by it for many, many years. Ever since my degree collection at Saint Martins, I have always used it in my work."

The silk, georgette and organic cotton range will launch in spring/summer 2008 under license with lingerie company Bendon, the same company who produces Elle Macpherson's 'Intimate' underwear line. However, knickers from McCartney won't come cheap with prices ranging from £35 to £220.

[source/Getty]

Britney hits the beach in lingerie

Britney Spears is nothing if not spontaneous. The former popstar was spotted taking an impromptu swim at Malibu in just a hot pink bra and skimpy knickers.

After a day of house hunting, she decided to strip off and escape the California heat, squealing with delight as she cooled off in the waves.

In the pink: Britney shows off her bra, not for the first time, during a beach visit in Malibu

The near see-through ensemble is yet another fashion disaster for the troubled singer, who in recent times has displayed a penchant for pink wigs, sheer tops and exposed bras.

Meanwhile, the singer has just agreed to host the opening of LAX Las Vegas nightclub at the Luxor on August 31.

She is no stranger to Sin City - on New Year's Eve she famously passed out in a club and had to be carried out during a paid appearance.

Beach bum: Britney's briefs turned into a pair of 'bum pinchers'

Making waves: Britney and her pal splash around in the surf

Baywatch moment: the pop singer ran into the water to cool off

Since leaving rehab in February, Spears's efforts to revive her career have so far flopped: her mini-comeback tour, which saw her lip-synch a 15-minute set, was largely panned.

Still, she has continued to regularly visit a dance studio and is said to be working on an upcoming album.

On the domestic front, things are not much better: last week she has put her Beverly Hills mansion on the market for £3 million - just days after a probe into the safety of her swimming pool.

Swimming in lingerie, what will she think of next?

Wet and wild: the mother of two strips off to just her underwear

Ex-husband Kevin Federline called child protection services, claiming she didn't have the required safety barriers around the pool, according to reports from the US.

The singer has been forced to relocate to the Four Seasons Hotel with her manny, bodyguard and sometime date Daimon Shippen and her two sons, Jayden James and Sean Preston.

Her relationship with her mother has also hit an all-time low: the pair reportedly slapped each other during a gith last month over Britney's children, according to new reports.

At least she has a new companion to distract her from her troubles - she last week spent around £1,500 on a Yorkie dog - Paris Hilton also owns a pup of the same bred. According to reports, she has called the pooch 'London'.

In a flash: paparazzi are on hand to catch the star's day of fun

She's a handful: a photographer helps barefoot Britney over the rocks

Sarah Harding fronts Ultimo's Spring/Summer 2007 lingerie collection

English singer Sarah Harding of the 'Girls Aloud' pop group showed her curves for Ultimo's new Spring/Summer 2007 collection. The ravishing blonde modeled black and white underwear during a photo shoot in Miami.

Harding, 25, joins a select group of models like Rachel Hunter and Penny Lancaster who have fronted campaigns for Ultimo designer lingerie brand founded by Michelle Mone.
Harding claims she worked very hard to get into shape for the photo shoot.

"I am not a supermodel like all the other previous Ultimo models so I worked really hard to look the best I possibly could," she says.
"The best bit is after the shoot when I get to take all the lingerie home with me."
According to the Daily Mail the photos were taken in a £13 million house and on a £2.5 million yacht.

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