SYDNEY'S loss is New York's gain. Leona Edmiston has joined other leading designers in announcing she will skip Australian Fashion Week in favour of an event in New York.
Edmiston, who has shown her trademark jersey dresses and long-line silk gowns in Sydney for the past five years, is concentrating on the overseas market.
She joins a number of designers who will show at New York Fashion Week at the expense of the Sydney event, which starts on April 30. High-profile labels Maticevski and Aurelio Costarella are also focusing solely on New York, as Willow and sass & bide have done for the past few seasons.
"Our aim was to lay all our foundations solidly before we did too much anywhere else," Edmiston said. "But we've always had our feelers out. Now I think we can grow there.
"I think all Australian designers need an export market because our market is a small one. We need it to sustain a good healthy business - we need domestic and export."
Edmiston said she was looking forward to the American show. "They love our product, so you go where they like you."Source: The Sun-Herald
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