Portland Fashion Week

Portland Fashion Week, the Most Sustainable Fashion Week in the World

It all started quietly, in 2003, when a group of young, local designers joined forces, organizing intimate fashion shows in locations and trendy shops. Then, one year ago, things changed: the meeting with Tito Chowdhury, Tod Foulk and Christopher Cone, all experts in the sector, created PFW Productions, the new vibrant driving force behind the Portland Fashion Week, that was then relaunched with a new look in October 2006. The intention? To offer to independent designers the opportunity to present their own collections in a professional showcase geared towards a national and international public, promoting contacts with press and buyers. Without thinking that the PFW is the second most important and longest running fashion week on the west coast after Los Angeles.

The dream of every designer in search of glory, who not having the money to stage their own show, in exchange for a nominal fee, can take advantage of the support of an entire organization to place their talents in a perfect showcase. Portland, in Oregon which in 2006 was named as the most sustainable American city- is an oasis of green where one breathes in an incredible sensitivity towards the care of the city, of organic food, ecofriendly habits and recycling. A city that moves and is growing day by day, thanks also to a new generation that enlivens all fields of creativity, art, music, architecture, photography and …fashion.

Due also to the support of the City of Portland, the new style PFW is publicised as being sustainable in everything and for everything, starting from the production. A process already initiated in the last edition, but that will come to a head in the next appointment, planned for 19-24 October 2007 (following the Mercedes-Benz Fashion Week in L.A.) and that will promote a selection of eco-designers, as well as using an earthfriendly catwalk, eco-friendly styling products on models and sustainable hotels for the guests. So, the City of Roses will add another event to its list of proud achievements, the theatrical spectacle of the most sustainable fashion week in the whole of the United States, if not in the entire world.

Source: PFW in BOOK MODA

Portland Fashion Week
http://www.portlandfashionweek.net/

Mercedes Benz Fashion Week - Miami Swim 2008: Badgley Mischka

Badgley Mischka are known for their gorgeous embellished gowns that the likes of Sharon Stone and Mary-Kate and Ashley Olsen have modeled. Now after making their mark in the ready-to-wear world, Mark Badgley and James Mischka are taking on the world of swim wear, launching their debut season of Badgley Mischka Swim at the Mercedes-Benz Fashion Week Miami Swim Show yesterday.

And like regular fabrics, they did a great job with spandex. The swimsuits were 100% wearable and embellished with gold decoration or beaded detailing. The finishing touches fitted their design aesthetics, with necklines either in a flattering (but not plunging) V, or sweetheart shape.

Just imagine how well their swimsuits would look for a summer in the Rivera or in the Hamptons. Paired with the floppy hats, beaded necklaces and T-bar shoes as well of course.

What do you think of Badgley Mischka’s debut swim collection?

Mercedes-Benz Fashion Week Going Green

Mercedes-Benz Fashion Week at Smashbox Studios announced today that the twice yearly event in Culver City, CA will be ‘greener’ in October, with a focus on sustainability, eco-friendly fashions and designers.



In addition to working with designers and sponsors on a number of initiatives, the event will seek to reduce its impact on the environment, including adjustments to the production of the shows and materials used throughout. Title sponsor Mercedes-Benz will bolster this message by highlighting its latest clean diesel technology, Bluetec.

“This is a great first step for the fashion industry here in L.A.,” announced Smashbox Studios co-founder Davis Factor. “California is on the forefront of green initiatives, and we are excited that we will be taking the lead here.”

Fern Mallis, svp of IMG Fashion added, “we are exploring many different options from production to the runway. We will encourage the designers who have consistently shown with us to include some garments that promote sustainability and eco-friendly fibers, and hope to also bring to Los Angeles designers from around the world who are committed to this movement.”

“Society is increasingly aware about its impact on the environment, from the clothes we wear to the vehicles we drive, and Mercedes-Benz Fashion Week at Smashbox Studios is the ideal time and place to continue driving this discussion forward,” says Carol Goll, general manager, brand event marketing at Mercedes-Benz USA.

Mercedes-Benz Fashion Week at Smashbox Studios, along with its designers and sponsors, will announce further details on this initiative in August and September

Mercedes-Benz Fashion Week at Smashbox Studios Spring 2008 Collections will be held October 14 to 18, 2007.