Baby Phat at Mercedes-Benz New York Fashion Week Fall 2008

Designer Kimora Lee Simmons of Baby Phat presented her collection at Mercedes-Benz New York Fashion Week Fall 2008 at Roseland Ballroom, New York City, February 1.

A model walks the runway at Baby Phat by Kimora Lee Simmons and KLS Collection show during the Mercedes-Benz New York Fashion Week Fall 2008, Roseland Ballroom, NY City (2/1/2008). Photo Credit: Wild1 / PR Photos

Celebrities gracing the front row at the show included Tyra Banks, Star Jones, Vivica A. Fox, Rachel Smith and Victoria Silverstedt.

Kimora, half African-American, one quarter Korean and one quarter Japanese, joined a modeling class at age 11 and at age 13 she was awarded an exclusive modeling contract with prestigious fashion house, Chanel. Soon after her fourteenth birthday she was headed to Paris to work under designer Karl Lagerfeld of Chanel.

She quickly gained attention in the fashion world after Lagerfeld closed his haute couture show with Simmons who walked the runway decked as a child bride.

Kimora launched Baby Phat in 1999. She has also launched two perfumes for women, Goddess and Golden Goddess.

On August 5, 2007 Kimora's reality TV show, Kimora: Life in the Fab Lane, premiered on Style Network. The show chronicles her daily life and routine, along with her relationship with her two daughters Ming Lee and Aoki Lee Simmons.

Tyra Banks attends the Baby Phat by Kimora Lee Simmons and KLS Collection runway show during the Mercedes-Benz New York Fashion Week Fall 2008, Roseland Ballroom, NY City (2/1/2008). Photo Credit: Wild1 / PR Photos

Victoria Silverstedt attends the Baby Phat by Kimora Lee Simmons and KLS Collection runway show during the Mercedes-Benz New York Fashion Week Fall 2008, Roseland Ballroom, NY City (2/1/2008). Photo Credit: Wild1 / PR Photos

Kimora Lee Simmons takes the bow walking down the runway with her two daughters at her runway show during the Mercedes-Benz New York Fashion Week Fall 2008, Roseland Ballroom, NY City (2/1/2008). Photo Credit: Wild1 / PR Photos

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Red Dress Show kicks off the Mercedes-Benz New York Fashion Week 2008

Celebrities at their red best walked the ramp at the Heart Truth "Red Dress Collection" 2008 in Bryant Park, New York City, Friday, February 1, to kick off The New York Fashion Week and alert women to the dangers of heart disease.

First lady, Laura Bush in a cream-coloured Oscar de la Renta skirt suit. Photo Credit: Chris Hatcher / PR Photos

During the week, which will run through next Friday, nearly a 100 Designers will display their spring-summer range.

Those who took part in the catwalk included Sara Rameriz, Ashanti, Joss Stone, Cheryl Hines, Mary Lynn Rajskub, Ana Ortiz, Lisa Rinna, Molly Sims, Cheryl Hynes, Allison Janney, Jenna Fischer, Liza Minnelli, Maria Menounos, Rita Moreno and Camryn Manheim.

Molly Sims, Lisa Rinna and Hedi Klum wore short dresses while most others walked the runway in flowing gowns.

Camryn Manheim, Liza Minnelli, Rita Moreno, Sara Ramirez and Joss Stone danced their way through the runway.

First Lady Laura Bush, who kicked off the show with her speech, has been the Heart Truth campaign ambassador since its inception. In her message she reiterated that "being healthy never goes out of style."

Heart Truth campaigns to encourage women to exercise to keep their hearts healthy.

This was the fifth time the healthy heart campaign came to New York Fashion Week.

Joss Stone. Photo Credit: Chris Hatcher / PR Photos

Molly Sims. Photo Credit: Chris Hatcher / PR Photos

Lisa Rinna in Michael Kors cocktail dress. Photo Credit: Chris Hatcher / PR Photos

Sara Ramirez. Photo Credit: Chris Hatcher / PR Photos

Mary Lynn Rajskub. Photo Credit: Chris Hatcher / PR Photos

Rita Moreno. Photo Credit: Chris Hatcher / PR Photos

Ana Ortiz. Photo Credit: Chris Hatcher / PR Photos

Maria Menounos. Photo Credit: Chris Hatcher / PR Photos

Heidi Klum was in the skimpiest two-layer spaghetti strap slip dress by Marc Jacobs. Photo Credit: Chris Hatcher / PR Photos

Camryn Manheim danced her way through the ramp wearing a satin gown by Ali Rahimi. Photo Credit: Chris Hatcher / PR Photos

Holly Hunter. Photo Credit: Chris Hatcher / PR Photos

Jenna Fischer. Photo Credit: Chris Hatcher / PR Photos

Ashanti. Photo Credit: Chris Hatcher / PR Photos

News Copyright © Sawf News. May not be reproduced without explicit written permission

Mercedes-Benz Fashion Week Going Green

Mercedes-Benz Fashion Week at Smashbox Studios announced today that the twice yearly event in Culver City, CA will be ‘greener’ in October, with a focus on sustainability, eco-friendly fashions and designers.



In addition to working with designers and sponsors on a number of initiatives, the event will seek to reduce its impact on the environment, including adjustments to the production of the shows and materials used throughout. Title sponsor Mercedes-Benz will bolster this message by highlighting its latest clean diesel technology, Bluetec.

“This is a great first step for the fashion industry here in L.A.,” announced Smashbox Studios co-founder Davis Factor. “California is on the forefront of green initiatives, and we are excited that we will be taking the lead here.”

Fern Mallis, svp of IMG Fashion added, “we are exploring many different options from production to the runway. We will encourage the designers who have consistently shown with us to include some garments that promote sustainability and eco-friendly fibers, and hope to also bring to Los Angeles designers from around the world who are committed to this movement.”

“Society is increasingly aware about its impact on the environment, from the clothes we wear to the vehicles we drive, and Mercedes-Benz Fashion Week at Smashbox Studios is the ideal time and place to continue driving this discussion forward,” says Carol Goll, general manager, brand event marketing at Mercedes-Benz USA.

Mercedes-Benz Fashion Week at Smashbox Studios, along with its designers and sponsors, will announce further details on this initiative in August and September

Mercedes-Benz Fashion Week at Smashbox Studios Spring 2008 Collections will be held October 14 to 18, 2007.

Top German Model Eva Padberg to Become Fashion Ambassador for Mercedes-Benz

Mercedes-Benz presents a new face at first Fashion Week in Berlin


Top German model Eva Padberg is taking on a new role as brand ambassador for Mercedes-Benz. The sought-after star model is to represent the Stuttgart-based premium car brand at future international fashion and lifestyle events. Eva Padberg will make her debut appearance in this role at Mercedes-Benz Fashion Week Berlin which is being staged for the first time in July.

“Berlin and Eva Padberg both epitomise a modern and young lifestyle,” Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars pointed out. “The Mercedes-Benz brand has always been known for its innovative approach, its timeless and emotional design and its unique allure. Which is why Eva Padberg is the ideal fashion ambassador for our brand.”

As Mercedes-Benz brand ambassador, Eva Padberg will become the face of Mercedes-Benz’s long-term commitment to top-class fashion events. The star model has a special place in today’s fashion industry. She has dazzled the world on the catwalks of Milan, Paris and New York in fashion shows for Chanel, Versace and Armani. She has featured on the cover of glamorous fashion magazines and in major advertising campaigns. She is also making a name for herself as a presenter, actress and voice-over artist and is an official ambassador for both UNICEF and SOS Children’s Villages.

Eva Padberg’s first appearance as brand ambassador for Mercedes-Benz is very high-profile. The multi-talented model appears on all of the posters and official publicity materials for the first Mercedes-Benz Fashion Week Berlin.

Mercedes-Benz commissioned renowned photographer Marc Trautmann for the fashion shoot in Berlin, and the pictures feature the model with an elegant Mercedes-Benz CL-Class Coupé to emphasise the close links between the worlds of fashion and cars.

A special venue is being constructed alongside the Brandenburg Gate for Mercedes-Benz Fashion Week Berlin. The four-day fashion event in Berlin is set to become one of the key dates on the international fashion calendar, which until now has revolved around London, Paris, Milan and New York –where Mercedes-Benz also has made its mark as a title sponsor. Berlin promises to be a top-quality event, with internationally renowned fashion designers poised to show their latest collections. Mercedes-Benz Fashion Week Berlin also offers creative young designers a platform. The attractive, vibrant city has a reputation as an independent and inspiring creative centre for the young, unconventional figures of the fashion scene. Eva Padberg, who spends a good part of the year in Berlin, loves the atmosphere.

Eva Padberg will make her first appearance as the new face of the Mercedes-Benz brand at the inaugural Mercedes-Benz Fashion Week Berlin, which will take place between July 12 and 15, 2007. From 2008 two fashion events will be staged in Berlin every year – in January and July. The top model will also represent Mercedes-Benz as brand ambassador at other important international events where emotion and experience are key factors.

For further information about Mercedes-Benz Fashion Week Berlin, go to: www.mercedes-benzfashionweekberlin.com

Source: DaimlerChrysler