Heidi Klum takes over from Elizabeth Hurley by rocking Jordache ads

Barely a month has gone by and there are more semi nude photos of Heidi Klum making the rounds. This time however it's not Claudia Schiffer who needs to feel inadequate along with the rest of us mere mortals but Elizabeth Hurley instead. Looking fantastic in nothing else but a pair of Jordache jeans and brandishing a riding crop to represent the brand's horse head logo, you do get the feeling that Liz (who was replaced by Klum as the face of Jordache) wouldn't have brought quite the same level of sensuality and high fashion to the camera.

Maybe she had the same problem with Helena Christensen replacing her over at Monsoon. Not to worry Liz, not many women can compete with someone who looks like Klum after three kids. After all, they don't call them supermodels for nothing!

Liz Hurley dropped as face of jeans giant Jordache

British beauty Elizabeth Hurley has been dropped as the face of American clothing company Jordache.

And, to add insult to injury, Jordache has signed on German supermodel Heidi Klum as their new face instead.

Hurley had signed on for the company just last year.

Klum shot a new advertising campaign for the jeans line last week with Rush Hour director Brett Ratner behind the camera.

This is the second contract that the Brit beauty has lost.

She was dropped as the face of fashion label Monsoon in late March for someone younger.

Hurley had signed a six-month deal worth a million pounds with Monsoon, but with half of the period over, the company decided not to renew her contract in June thanks to poor sales that dominated the firm’s accounts, despite their "Create A Storm" ad campaign.

Heidi Klum is the new face of Jordache

German model/actress/singer Heidi Klum has reportedly been signed as the new face of clothing company Jordache

She will also remain Victoria’s Secret Angel for another season of ‘Project Runway’.

The 33-year-old recently posed for Jordache’s new jeans line. The campaign was shot by Rush Hour director Brett Ratner at Chateau Marmont hotel in West Hollywood in a large suite.

An eyewitness told Star exclusively, Heidi was topless for the shoot but covered her private parts.

“She was topless the entire shoot and she looked amazing, you can't believe this woman has had two children. Her humps were in perfect shape. And she was not shy — everyone got a peek at them.”

Jordache manufactures apparel including shirts, jeans, and outerwear. The brand is known for its designer jeans that were popular in the late 1970s.