Sienna Miller has been showing her support for a global warming campaign by sporting a trendy new tshirt. 
The actress is among a long list of celebrities supporting the Global Cool campaign and wore their specially designed tshirt for a recent campaign trip to Mumbai. "I’m here in India to help spread the word about Global Cool and how we can all make a difference in tackling climate change issues,2 said Sienna In the style of the popular 80s slogan tshirts the top reads "The People Versus Global Warming". The design has become the latest fashion must have and is now available for the public to buy. Kate Bosworth and Rosario Dawson have also been seen wearing the same tshirt and Josh Hartnet and Heather Graham are also supporting the campaign which aims to get a billion people to donate a 'Tonne of Cool'by using online tips to reduce their Co2 emissions by a tonne in a year.
Global Cool t-shirts are also eco-friendly made from 70% organic bamboo and 30% organic cotton which is then shipped to the UK. The fabric woven from bamboo yarn is light, almost translucent, and softer than cotton. It has a natural quality that feels like silk, but has the advantage of being machine-washable. This natural fibre is hypoallergenic, absorbent and fast drying. It is the most sustainable of the natural fibres. It is fast-growing, the type of bamboo used for making fabric is commonly known as Moso, and every garment made from bamboo is 100% biodegradable. The bamboo used for the fabric is planted and grown on family-owned farms in China that have been in agriculturally used for generations. You can buy your own Global Cool Tshirt and register your Tonne of Cool at www.globalcool.org.
Also if you're a fan of Sienna Miller's fashion tastes check out our latest Style Steal
Brand culture is spreading its wings around the globe, where companies are creating and building international brands to captivate consumers, not only by breaking geographical boundaries but also religious and cultural barriers.The survey of Top 100 Best Global Brands shows how leading companies manage and promote their brands through unique business plans. Whether these initiatives focus on a communication output or an internal program to engage employees with the brand, all of the analysis suggests that the brand strategy itself has the ultimate impact on the brand’s ability to create and build its value.For instance, the two sport giants see contrasting results, with Nike taking the 29th spot and Adidas at 69th. Same seems to be the scene for Personal Care category, where Gillette stands at 16th rank while Johnson & Johnson squeezes in at No 90.At 51st position, L’Oreal was the only Cosmetic brand that made it to top 100.As for Luxury brands, Louis Vuitton (LV) stood at 17th, Gucci made it to top 50 by holding the 46th spot and Tiffany’s was nowhere near and was ranked at 79.Gap took the highest position in Clothing accessory fashion category at 61st and Polo Ralph Lauren just made it and grabbed the 99th spot.In all, the top 100 global brands together were worth more than one trillion dollars. 17 brands made it from Fashion-Apparel-Luxury category, having earned elite reputation in their respective fields.
Paris ready-to-wear fashion week is currently on and many major designers have presented their ideas regarding the trends for the Autumn/Winter 2007-8 season.
The designs that are displayed on the runways, however, never make it to the stores.
These creations are offered by certain websites, and fashion experts believe that this fact generates immense confusion.
The fashion shows are a preview of the trend for the particular season.
These clothes are not meant for sale and hence do not enter the market.
The major designers present their styles, that eventually the trend for the season is decided.
