Sarah Harding fronts Ultimo's Spring/Summer 2007 lingerie collection

English singer Sarah Harding of the 'Girls Aloud' pop group showed her curves for Ultimo's new Spring/Summer 2007 collection. The ravishing blonde modeled black and white underwear during a photo shoot in Miami.

Harding, 25, joins a select group of models like Rachel Hunter and Penny Lancaster who have fronted campaigns for Ultimo designer lingerie brand founded by Michelle Mone.
Harding claims she worked very hard to get into shape for the photo shoot.

"I am not a supermodel like all the other previous Ultimo models so I worked really hard to look the best I possibly could," she says.
"The best bit is after the shoot when I get to take all the lingerie home with me."
According to the Daily Mail the photos were taken in a £13 million house and on a £2.5 million yacht.

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Eva Longoria promotes Bebe Sport Spring / Summer 2007 collection

'Desperate Housewives' star Eva Longoria fronts the Bebe Sport (pronounced bee-bee) Spring / Summer 2007 collection striking poses that could well make you desperate.


Bebe Sport was launched by American clothing retailer Bebe Stores in fiscal year 2003 to focus on active lifestyle via sportswear, tops, sweaters, outerwear, and accessories.
Bebe Stores designs, develops, and produces contemporary women's apparel and accessories and aim the 21- to 35-year-old woman who "seeks current fashion trends to suit her lifestyle".

In January 2007 Eva Longoria was chosen to be the first face of Bebe Sport. She will appear in the Spring/Summer 2007 campaign, photographed by Greg Kadel.
The actress also holds model contracts with L’Oreal and Hanes, New York & Co.

Jennifer Lopez is Victoria Beckham's fashion guinea pig!

Latino diva Jennifer Lopez has agreed to become Posh’s new fashion guinea pig and try out her exclusive range of jeans.

Desperate to ensure that Victoria Beckham's new range of dVb denims flatter her generous curves, JLO has decided to help out.

"Jennifer's as fashion-obsessed as Posh and they've had several girlie chats about Victoria's new range. Jen thinks Posh is incredibly stylish and has asked for some tips, but they've got different body shapes and she was concerned that things that look amazing on Posh wouldn't suit her at all,” a source was quoted by the Mirror, as saying

"When they met up over Oscars weekend, she said to Victoria: 'Your new jeans sound fantastic but will they look good on someone with more hunk in their trunk?' It was then that she offered to try out the clothes to see how well they fitted," he added.

The source goes on: "Jennifer's wearing the jeans every day, making notes and asking her husband Marc Anthony for his opinion of how they look.

She's calling Posh daily to tell her what she thinks. She loves the quality and is chuffed that Victoria takes her input so seriously."

"I wanted to develop a collection with all the qualities I look for in a fantastic pair of jeans," Posh added.

Doherty's ex to model for Kate Moss' Topshop collection

Supermodel Kate Moss will have her beau Pete Doherty’s ex-girlfriend Irina Lazareanu to model for her line of clothes for Topshop.

The dark haired Lazareanu will wear Moss’ new range that is based on the 32-year-old’s own collection.

The waifish model met Lazareanu, who was the drummer with Doherty’s band Babyshambles, on a tour and they became good friends.

Moss teamed up with Lazareanu and stylist pal Katy England to design the new range.
The English-born said that after going through her own wardrobe, she decided to launch her own creation by altering her designs.

“I just went through my closet basically. I was just like: 'I'd love this, but altered like this', or 'I'd love that, but in a pinstripe'.” Mirror quoted Moss, as saying.

Moss also said that she used to shop bag full of clothes at Croydon, for five pounds.

“I used to do jumble sales in Croydon and get bags full of clothes - like bin liners for a fiver,” she added.